Created in the Clarence Valley circa 2005, GRF Label was an all action sports, grom shredding, backflipping, after party-ing, car rolling, crazy kid brand... But life changes over a 10 year span.

The stories we have created from the crazy experiences we have had are amazing. But a new chapter has now opened with GRF... Family.

Ourselves, most of our friends and riders that we have supported over the years now have kids of their own. The outlook on life changes dramatically (for the better) and a new direction starts. GRF is all about looking good & feeling comfortable while you have the best days with your family exploring, riding and enjoying the new, better chapter of life. These are the good 'ol days.